roughly one third in New Brunswick
Salesforce Marketing Cloud announced it is laying off another 200 employees approximately a third of which are located at the company New Brunswick offices following a round of cuts that last fall that affected more than 100 jobs.
In an emailed statement, Salesforce attributed the layoffs to its recent acquisition of digital marketing software developer ExactTarget in June for a whopping US$2.5 billion, its largest acquisition to date.
Salesforce develops cloud based software for businesses in a variety of areas, including sales, marketing, customer service and corporate social networking.
“Combining ExactTarget with our existing Marketing Cloud provides synergy, and we will be reducing our total headcount by approximately 200 people globally to reflect th hollister clothing is opportunity, wrote a company spokesperson.
Radian6 enables companies to keep track of online conversations on social media websites such as Facebook, Twitter, LinkedIn and YouTube. It is similar to software developed by another Canadian company, Vancouver basedHootSuite Media Inc.
The latest round of layoffs raises new questions about Salesforce ability to create jobs in New Brunswick. In June 2012,the provincial government announced a $3.8 million payroll rebate to help Radian6 create 300 new full time jobs in Fredericton and Saint John over the course of five years.
Then, in October, Salesforce announced that it waswas eliminating about 100 jobs worldwide a move that included employes at its New Brunswick operation.
can be fluctuations in the labour force of any agreement. hollister clothing That why we monitor on a quarterly basis, Ms. Lacey said. the middle of October we have a better understanding of the implications. of June 30, Sales hollister clothing force had created 115 incremental positions. In July, the company received its payroll rebate for 2011 and 2012, which is only dispersed on an annual basis upon request. Salesforce has earned $500,000 in payroll rebate funds so far.
Salesforce made its first Canadian acquisition in June 2010, when the company acquired Vancouver’s SiteMasher for a reported US$20 million.
The following year, Salesforce acquired Toronto based Rypple Inc. for a rumouredUS$65 million. The company developed social, web based performance management software for human resource departments.
Most recently, Salesforce tu hollister clothing rned to Canada last July when it purchased Halifax’s GoInstant in a deal the Wall Street Journal reported was worth more than US$70 million.